The short answer is: clean & simple™ was formulated by a Chemical Engineer from Southern California after an extensive amount of input from the owner of Sierra Solutions. The back story is as follows: In 1994 the owner and founder of Sierra Solutions, John Brooks, was intent on launching his own chemical direct sales company. Mr. Brooks had already spent 14 years in the business and had seen and tested just about every type of cleaning concentrate available to the consumer at that time. Some of these products excelled in some departments yet failed in others. Mr. Brooks was adamant that the final product that would be available to our customers, is one that he and his sales personnel would be proud to sell and distribute. With that thought in mind, Mr. Brooks made a decision to seek out a respected and fabled Chemical Engineer in the Southern California area who specialized in the design and formulation of cleaning products and compounds. In their initial meeting, Mr. Brooks laid out specific minimum guidelines for a final concentrated liquid product that could be diluted with water and used to clean virtually any water washable surface.
Those guidelines would be as follows:
• The product would have to be environmentally responsible.
• The product would have to be an effective cleaner on a wide array of surfaces.
• The product would have to be safe and easy to use (it can be applied to any surface that water can be applied to).
• The product would have to be simple to use... preferably needing to be mixed at only two separate dilutions to clean 99% of surfaces.
• The product would have to be cost effective (save our customers money).
One of the conundrums of developing an all purpose cleaning concentrate is that while you certainly want an effective product that works well... you don't want a product that could potentially damage any surfaces. In other words you need a product that will be very effective on on the tougher cleaning chores yet gentle on delicate surfaces.
All of the aforementioned was taken carefully into consideration and after a period of time several samples were presented to Mr. Brooks for testing and consideration. After three months of assessment, evaluation and reformulation... a final formula was chosen and clean & simple™ was born!
Since 1994 we have strengthened and enhanced clean & simple™ on four separate occasions. We will always continue to seek out any new and improved formulations and/or technologies that we feel could help us continue to provide our customers with what we believe is the best all around, all-purpose, all-surface, liquid cleaning concentrate available for the consumer today!